Updated: Mar 16, 2022
One of the first things you do when you start a company is pick the name. It’s the first step in giving your business idea an identity, and I always find it interesting to hear the stories of how company names came to be. Here's a short blurb on wündervault.
The word wünder was inspired by the by the wunderkammer of the 16th century. These cabinets of curiosities were made popular by aristocrats and rulers. According to wikipedia they "...served not only as collections to reflect the particular curiosities of their curators but as social devices to establish and uphold rank in society".
So you might say, great definition, but why go with German? Two reasons:
Its fun to say. The w makes the v sound and the umlaut adds additional charm to the pronunciation. Need help on the sound? Check out this video to brush up on your umlaut.
The umlaut makes a little smiley face.